Product Export Support to Growing African Markets

For companies considering product expansion to rapidly growing African markets like Nigeria and Kenya. We support from demand validation to distribution channel establishment with our extensive local network, providing new sales channels for businesses facing domestic market contraction.

Key Target Markets

Nigeria

Population: 200M+

Largest economy in West Africa

Kenya

Population: 54M

East African hub

Ethiopia

Population: 120M

Rapidly growing emerging market

Ghana

Population: 32M

Politically stable

Target Product Categories

Used Cars & Auto Parts

  • Used cars
  • Engines & car parts
  • Tires & batteries
  • In-vehicle equipment

Used Electronics

  • Used smartphones
  • Used PCs & tablets
  • Used home appliances
  • Electronic components

Consumer Goods

  • Baby & childcare products
  • Cosmetics & beauty products
  • Health foods & supplements
  • Stationery & miscellaneous goods

Daily Essentials

  • Clothing & shoes
  • Household items
  • Agricultural & industrial goods
  • Medical equipment

Response to Domestic Market Contraction

As domestic demand declines due to aging population, African growth markets represent an important opportunity for Japanese companies. The used goods market is rapidly expanding locally with increasing demand for high-quality Japanese products.

Support Services

Market Research & Demand Validation

  • Local consumer behavior analysis
  • Competitor product & price research
  • Demand testing through sample sales
  • Purchase intention & price sensitivity research
  • Regulatory & certification requirement verification

Partner Development

  • Matching with local retailers
  • Wholesaler & distributor introductions
  • Importer network utilization
  • Local company contract negotiation support
  • Long-term partnership establishment

Logistics & Import Procedures

  • Optimal logistics route proposals
  • Local customs clearance support
  • Warehouse & delivery network establishment
  • Quality & inventory management systems
  • After-sales service system development

Marketing Support

  • Local branding strategy
  • Digital marketing support
  • Exhibition & trade show participation support
  • Local media & influencer utilization
  • Sales campaign planning & execution

Considering Expansion to African Markets?

Start with market research. We'll provide detailed local information and business opportunities.

Contact Us
Africa Market Entry & Consumer Goods Export | Ono Trading Co., Ltd.